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For Immediate Release Contact: Gary Camp
Director of Public Relations
Dover International Speedway
(302) 857-3212
Sept. 7, 2004
Dover International Speedway creates new monster trophy to celebrate the "Chase for the NASCAR NEXTEL Cup"
DOVER, Del. — Dover International Speedway has created an exciting new monster trophy to be awarded to the winner of the MBNA America 400 race on Sunday, Sept. 26. As the second of the final ten races of the season, the winner of the "Chase for the NASCAR NEXTEL Cup" event at the Monster Mile will play an important role in determining the 2004 champion.
"Winning at the Monster Mile requires great driving skills, strength and endurance — from now on, the winner of our NASCAR NEXTEL Cup Series race will receive a trophy that will embody these attributes and be unlike any other award in the sport," said Jerry Miraglia, executive vice president of Dover Motorsports, Inc. "Dover has been dubbed the Monster Mile because of the challenges the track presents to drivers. It's only fitting that the trophy incorporate our monster likeness in its design."
A concrete sample was taken from the speedway, and used as a model for creating the one-of-a-kind trophy. Composed of sandstone, a granite-like material, the monster was formed from a clay mold. After repeated brushing, refinishing and hardening, the monster evolved into its final shape. From initial concept, through many rounds of revisions, the project took approximately 4 months to complete.
A 1:24 scale Action Performance diecast car of the winner is held high in the air by the concrete monster. The fierce trophy stands approximately 30 inches tall, and weighs 40 lbs. The base features a red mirror, which in sunlight will make the monster appear on fire. Action Performance will provide the realistic 1:24 scale diecast car used in the trophy.
"In keeping with Nextel's inaugural campaign as title sponsor of the NASCAR NEXTEL Cup Series and our introduction of a new trophy this season, we couldn't be happier to see Dover International Speedway start a new trophy tradition of its own," said Michael Robichaud, Nextel's senior director of sports & entertainment marketing. "Dover International Speedway is, indeed, The Monster Mile and its monster trophy will help reflect what a strong effort it takes to win there. Our congratulations to everyone at Dover International Speedway and we look forward to many years of exciting NEXTEL Cup Series racing there."
Dover Motorsports, Inc. takes pride in creating unique trophies for its races. Nashville Superspeedway's victory lane showcases the most coveted trophy on the NASCAR Busch and NASCAR Craftsman Truck Series circuit. An exclusive Gibson Les Paul Guitar, with race-specific artwork designed by NASCAR's Official Artist Sam Bass, is presented as the winning trophy at each race. Memphis Motorsports Park, also owned and operated by Dover Motorsports, sculpted a special set of trophies for its 2004 champions. The trophies feature the gates of Graceland, images of Elvis and prominent guitar to commemorate Memphis' celebration of "50 Years of Rock �n' Roll."
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The monster trophy was created by MTM Recognition, in Oklahoma City, Okla., makers of high-profile awards for many major sporting events. Some of MTM Recognition's previous work includes a majority of the awards for the NCAA Bowl games, SuperBowl rings, and gold medals awarded to Olympians. A team of artists was responsible for the creation of the new monster trophy.
Based on the successful creation of the monster trophy, Dover International Speedway and Action Performance are in the process of designing a movable action figure. The action figure will be available in early 2005.
NASCAR action returns to Dover for the second tripleheader of racing action in 2004 beginning on Friday, Sept. 24 with the NASCAR Busch North Series for the MBNA America 150. On Saturday, Sept. 25, the rising stars of the NASCAR Busch Series return for the Stacker 2 Hundred, presented by YJ Stinger. Then on Sunday, Sept. 26, the
stars of NEXTEL Cup attempt to tackle the Monster Mile and the "Chase for the NASCAR NEXTEL Cup" in the
star-studded MBNA America 400. Tickets for the entire Sept. 24 � 26 race weekend are available by calling
1-800-441-RACE, or online at www.doverspeedway.com.
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Dover Motorsports, Inc. is a leading promoter of motorsports events in the United States. Its motorsports subsidiaries operate five tracks (four permanent facilities and one temporary circuit) in four states and promote motorsports events under the auspices of four of the premier sanctioning bodies in motorsports — NASCAR, IRL, NHRA and OWRS. The Company owns and operates Dover International Speedway in Dover, Del.; Nashville Superspeedway complex near Nashville, Tenn.; Gateway International Raceway near St. Louis, Mo., and Memphis Motorsports Park near Memphis, Tenn. It also organizes and promotes the Toyota Grand Prix of Long Beach in Long Beach, Calif.
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Partners with:
MTM Recognition
in recognizing
cast and crew
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"Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it."
- Lou Holtz |
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